Jim Cowsert / USA TODAY Sports

Wednesday May 19, 2021 – Fresh off an acquisition of TaylorMade, the South Korean golf world kept things rolling through the weekend.

After a nearly two and a half hour rain delay on Sunday, K. H. Lee picked up his first career win at the AT&T Byron Nelson, becoming the 8th Korean-born player to win on Tour.

When you think of a first win on tour, it’s easy to get stuck on the 1st order effect: K. H. Lee’s first true payday ($1.458 million). But, it’s the 2nd and 3rd order effects that come along with it that (can) have greater value.

With this win, K. H. receives:

  • Full exemption through the 2022 – 2023 season
  • 500 FedExCup points (now 29th in the standings.
  • A spot in the 2021 PGA Championship

It can’t be overstated how important that first win is for fringe players in terms of keeping their status.

Without that sense of security, it’s easy to fall victim to a grip it & rip it mentality. When your back is against the wall week in and week out, short-term concessions take precedent over long-term gains.

It’s almost like you’re a startup. Sometimes you cut corners in the short-term because you quite literally don’t have the luxury of thinking about the long-term.

Fortunately, this isn’t K. H. Lee’s world anymore.

Let’s see if he can make some noise at Kiawah…