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Wednesday May 5, 2021 – Just because you can’t buy a win, doesn’t mean you can’t acquire currency.

With a T3 finish at the Valspar Championship, Cameron Tringale took over the record for the most on-course career earnings by a PGA Tour player without a victory ($13.7M). While he might not put this on a plaque and hang it in his trophy case (pun intended), it’s far from the worst record in the world…

But, this goes deeper than Cam. This record quite literally embodies the Tiger Woods effect.

Since 2001, aka the Tiger Woods era, PGA Tour purses have doubled. Tiger’s effect on the game knows no bounds. He’s single-handedly made pedestrian players millionaires.

We italicized pedestrian for a reason.

Why?
Because there’s nothing pedestrian about Tringale’s game.

In business, scarcity = value. Take Rolex for example. They intentionally restrict the number of timepieces they make to preserve their premium branding and associated price point.

And, sports are no different. Cameron Tringale is currently the 65th best golfer on the planet. There are quite literally only 64-people in the world who are better at golf than him.

Therefore, he is a scarce “asset”. And, gets paid accordingly.